"Message Matrix has been a game-changer for us. By introducing the AI Concierge, we have been able to help our visitors answer key questions ahead of the show, send out communications with critical information about the show, and, importantly, uncover new revenue opportunities at the show through Boost:Me. With such high adoption rates, dropping straight into the visitor’s phone as a WhatsApp message, and always there to answer questions, it saved my operations team time spent answering questions and allowed them to focus on improving elements of the show, which was made clear when we saw the spectacle on site. It has enabled us to align our outreach with the key priorities of our clients, ensuring that every conversation is relevant and impactful on site, with visitors having more insight into the key exhibitors at the show. This structured approach has directly contributed to stronger engagement and a more successful sales strategy.”
Jack Newey, Chief Commercial Director - Mash Media