The Conversational Operating System
Your customers message via WhatsApp. Your team manages everything.
AI handles the volume. Humans join when it matters. One thread, full control — delivered via WhatsApp, SMS, and your website.
The self-serve AI platform that brings your whole team — human and AI — into every customer conversation.
Patented. Proven. Ready for any industry.
Message Delivery — industry-leading rates across WhatsApp and SMS
Read Rates — compared to 15–20% for email
Engagement Growth — proven across consecutive DBF Events deployments
Patent Jurisdictions — US, UK, Europe, Hong Kong, Singapore
Email open rates sit below 20%. Message Matrix delivers 70–90% read rates on the channel your customers already use — and turns every conversation into a managed outcome.
Two Forces. One Moment.
Two irreversible shifts are converging — and they change everything about how businesses communicate.
The Behavioural Shift
Email open rates are 15–20% and falling. Cold emails sit below 2%. Meanwhile, WhatsApp is the world's most popular messaging app — 3 billion users across 70+ countries — with 70–90% read rates. The next generation of customers and employees communicates on messaging, not email. This shift is irreversible.
AI Maturity
AI has moved from experiment to infrastructure. Large language models and agentic AI are now deployable in production. Message Matrix has been building on AI for over two years — ahead of the market and ready to scale.
These two waves converge at exactly one point: Message Matrix.
See It In Action
Watch how a single WhatsApp thread handles AI, human escalation, team collaboration, and handover.
Customer's WhatsApp
AnimalsRUs Show
online
Operator view — Message Matrix
AnimalsRUs Show 2026
See how a single WhatsApp thread handles AI, human escalation, team collaboration, and handover — with the customer seeing the full conversation throughout.
The Best of Both Worlds
What if email and WhatsApp had a child — with the best characteristics of each parent?
Email gave us
- Subject lines & threads
- Attachments
- Professional organisation
WhatsApp gave us
- Immediacy & read receipts
- Human warmth
- Ubiquity
Message Matrix adds
- AI orchestration
- Live switchboard
- Human + AI together
The Outcomes We Deliver
We don't sell features. We deliver results — in any industry.
Reach Everyone
70–90% read rates on the channel your customers already use. No app to download, no portal to remember. WhatsApp and SMS reach virtually every person you need to communicate with.
Resolve Instantly
AI handles the volume — answering questions, resolving queries, and routing what it can't handle. Your team focuses on the conversations that need a human touch.
Collaborate Seamlessly
Your whole team in one thread — sales, operations, support, and AI agents joining and leaving as needed. The customer sees one conversation. You orchestrate everything behind it.
Broadcast Precisely
Send targeted messages to exactly the right people — your entire audience, specific groups, or individuals. Scheduled or on-the-fly. 98% delivery. 70–90% read rates.
Build Community
Persistent groups that keep your audience connected and engaged year-round. Continuous value for sponsors, stronger loyalty, and a reason for customers to stay with you between interactions.
One Platform. Every Capability.
Four capabilities that work together — reactive support, proactive sales, outbound communication, and community.
AI Concierge
Your AI concierge answers questions, resolves queries, and routes what it can't handle — 24/7, in any language. Whether it's a conference delegate asking about sessions, a tenant reporting a maintenance issue, or a client checking contract terms — AI handles the volume so your team handles the exceptions.
Sales Agent
A 24/7 AI sales representative that qualifies leads, answers product questions, books meetings, and surfaces your content. Proven at events with a money-back guarantee on meaningful engagements — and built to work in any sales-driven environment.
Broadcast
Send targeted WhatsApp and SMS messages to exactly the right people — your entire audience, specific groups, or individuals. Scheduled or ad-hoc. 98% delivery. 70–90% read rates. The most effective communication channel available.
Community
Persistent groups that keep your audience connected between interactions. Continuous value for partners and sponsors, stronger loyalty, and a reason for your customers to stay engaged all year.
Broadcast Messaging: Your Direct Line to Everyone Who Matters
Message Matrix isn't just reactive. It's also the most powerful broadcast communication channel your organisation has ever had.
Reach Everyone — Or Just the Right People
Send messages to your entire audience, to specific groups, or to individuals. WhatsApp and SMS. 98% delivery. 70–90% read rates.
Scheduled or Ad-Hoc — You're in Control
Plan your broadcast schedule in advance — welcome messages, updates, reminders, announcements — and let them run automatically. Or fire an ad-hoc message the moment something changes.
Across the Full Customer Lifecycle
Onboarding: Welcome messages, logistics, key information. Active: Updates, reminders, announcements. Follow-up: Thank-you messages, feedback, next steps. Ongoing: Content, offers, community engagement.
Why It Matters
Email open rates hover below 20%. Broadcast via WhatsApp and SMS consistently delivers 70–90% read rates — the single most effective communication channel available to businesses today.
What Makes Message Matrix Different
Patented Architecture
Granted patents across five jurisdictions — US, UK, Europe, Hong Kong, and Singapore. The threaded, asymmetric architecture is unique to Message Matrix and cannot be replicated by bolting AI onto existing tools.
Asymmetric Chat
Your customer sees one simple, unified conversation. Behind the scenes, you orchestrate people, AI agents, and third parties — routing, escalating, and handing over without the customer seeing any seams.
Not a Chatbot
CRM messaging integrations are one-to-one — one agent, one contact. Communications APIs provide infrastructure but no collaboration layer. Adding AI to either gives you a chatbot. Message Matrix is the orchestration layer between the outside world and your entire team.
Self-Serve Platform
Your team builds and manages your own AI concierge. Upload content, customise knowledge bases, monitor performance — all from one dashboard. No technical team required.
Enterprise-Grade Security
Built to banking-grade security standards. Whitelist-based verification. End-to-end encryption. Complete audit trails. Already trusted in financial services and regulated industries.
Human + AI Together
AI handles the volume. Humans join when it matters. The switchboard routes conversations intelligently — and your team collaborates in real time within every thread. Not replacement. Orchestration.
No App Required
Traditional apps cost thousands to deploy, take weeks to configure, and compete for space on your customer’s phone. Message Matrix lives inside WhatsApp — already on every phone. Zero downloads, zero logins, zero onboarding friction. Live within hours.
The Business Case Writes Itself
Lower costs. Higher engagement. New revenue. Message Matrix delivers measurable ROI from day one.
Reduce Operational Costs
AI resolves the majority of inbound queries automatically — reducing call volumes, email backlogs, and the need for additional support headcount as you scale.
Measurable Engagement
98% message delivery. 70–90% read rates. Real-time analytics dashboard showing exactly who you reached and how they responded. Your engagement data flows into your existing CRM.
New Revenue Streams
Turn your communication channel into a revenue engine. Sponsorship opportunities, partner promotions, and premium placements — all delivered via the most-opened messaging channel available.
Proven in Events. Built for Every Industry.
Message Matrix started in events — and that's where it first proved its value. But the platform was built to be horizontal from day one.
Events & Conferences
The official AI concierge for the UK's most respected event organisers. DBF Events saw 348% engagement growth between their first and second deployments. No app to download, no onboarding friction — just WhatsApp conversations your delegates already know how to have.
Property
Connecting property buyers with new developments at the moment of intent. 40% read rates on cold outbound — versus 15% industry average on email. Broadcasting listings, qualifying prospects, managing enquiries — all in one channel.
Regulated Industries
Built to banking-grade security standards with end-to-end encryption, whitelist verification, complete audit trails, and patented thread-based collaboration. Ready for any industry where compliance and documented communication are non-negotiable.
Any Industry That Communicates
Professional services, facilities management, customer operations, rental management — any business that needs to communicate with customers via WhatsApp at scale. Same architecture. Different verticals.
See How It Works in Practice
Real results from real deployments.
Mash Media
The leading publication and media company for the UK conference and events industry.
Message Matrix is the official AI concierge for Mash Media events — including International Confex and the Event Production Show. Deployed across 3 major conferences, 5 corporate events, with Sales:Agent generating measurable sponsor revenue, broadcast carousel tiles driving exhibitor engagement, and 6 persistent community groups for year-round connection.
"The Message Matrix Concierge has been a game-changer for us. It has significantly improved how we support visitors before and during the show — and importantly — uncovering new revenue opportunities through The Sponsor Package."
— Jack Newey, Chief Commercial Officer, Mash Media
DBF Events
Premium MICE networking events across Europe — bringing together event organisers, venue suppliers, and buyers.
Monaco, October 2025: First deployment. Immediate adoption. Zero onboarding friction — every organiser, supplier, and staff member engaged from day one with 3.0 messages per user.
Hamburg, March 2026: Second deployment with broadcast messaging added alongside the AI concierge. Usage didn't just grow — it surged. The concierge became its own referral engine, with attendees asking how to bring Message Matrix to their own events.
Engagement growth (Monaco → Hamburg)
Messages per user (up from 3.0)
Total messages across Hamburg event
Active users (organisers, suppliers, staff)
"Could not fault it and will not do without it anymore. This is the way our industry will go without a shadow of a doubt."
— Michiel Fortuin, Partner, DBF Events
Results Across Industries
Engagement growth across consecutive deployments
DBF Events — Monaco & Hamburg
Read rates on cold outbound — vs 15% industry average on email
Hoamz — New developments
Message delivery rate across WhatsApp and SMS
All deployments
Also trusted by: International Confex · Event Production Show · Engage Customer Summit · Clarion Events · Hoamz
Platform at Scale
One platform. Unlimited possibilities.
| Capability | What It Means |
|---|---|
| Self-Serve | Your team builds and manages everything |
| Multi-Vertical | Events, property, professional services — one platform |
| Multi-Gateway | Unlimited WhatsApp and SMS gateways |
| Multi-Agent | Deploy 1 to 100+ AI agents simultaneously |
| Broadcast | Scheduled or ad-hoc messages to everyone, groups, or individuals |
| CRM | Native HubSpot, Salesforce, plus open API |
| Analytics | Real-time dashboard across your portfolio |
| Security | Banking-grade, whitelist verification, full audit trail |
| Community | Persistent year-round audience groups |
| Integration | Iframe for websites, API for apps |
See It In Action
Ready to see how Message Matrix can transform your customer communication?
Scan to connect on WhatsApp
Email: Sales@Messagematrix.io
Join organisations across events, property, and professional services who are already transforming how they communicate with customers.
Message Matrix — The Conversational Operating System.